MINU - K-pop Light Stick

K-POP LightStick

K-POP Star SUPER JUNIOR's Official Light-Stick Design Project

2017

-

Refurbish 2020

Designed by Minwoo Kim

Client: SM Entertainment

Project Type: In-house Project

Team Member: Eunkyung Lee, Taeyun Kim, Joungmin Jung, Yuna Min, Minwoo Kim

Industrial Designer

Type 1: Super Stick Design & Production

Ideation / Sketch / 3D Modeling & Rendering / CMF Design / Mass Production Management

This project focused on developing official merchandise for Super Junior, a renowned K-pop group under SM Entertainment. As an in-house designer at IRIVER, I was involved in the full design-to-manufacturing process, from concept development and design proposal to production follow-up.

Using the Double Diamond framework, our team explored user needs and developed a range of design directions. We proposed eight concepts to SM executives, and Concept 01, which I designed, was selected for production.

Following the selection, I managed production details including CMF, color, material, and finish, while coordinating with the manufacturing process to ensure the final product aligned with the original design intent. I also observed how fans used the light sticks during the concert, which provided valuable feedback on the product experience in a real user environment.

Created for the 10th anniversary of Super Junior, a K-pop boy group under SM Entertainment, this light stick concept was inspired by the idea of the group evolving from “Super Junior” into “Superman.” Our team translated this narrative into the product’s overall form and visual language, drawing references from the Superman logo, iconic hero elements, and the transformation from Clark Kent into Superman.

Upon entering the concert venue, users register their seat information at a kiosk by tapping the light stick, which contains a built-in Near Field Communication (NFC) chip. During the performance, each light stick is synchronized through the central lighting control system, creating coordinated lighting effects based on seat location and device information.