I am Minwoo Kim, an Associate Design Director at Laneige, a leading beauty brand under Amorepacific in the U.S. market. In my role, I lead and support a wide range of brand design initiatives across digital advertising, out-of-home campaigns, packaging, in-store visual merchandising and display, event and booth concept development, print collateral, and content production.
With over a decade of professional experience, I have built a diverse background as both an in-house designer and freelance creative in Korea and the United States. While my current focus is in the beauty industry, my experience extends across multiple sectors, including consumer electronics, retail interiors, and food and beverage branding.
Throughout my career, I have received 19 design awards, including Grand Prize and Gold Prize honors, from internationally recognized competitions such as the Red Dot Design Award, Spark Design Award, and Korea Design Exhibition. My work is driven by a balance of strategic thinking, refined visual execution, and a deep understanding of how design can strengthen brand presence across multiple touchpoints.
