![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/4d97ddff-7d7a-45fa-bd20-9bd91b5eafe8_rw_3840.jpg?h=e448c867ac0c36f923b900705e4ec8eb)
SEOulful Website
Retail Website Design Project
-
2021
Designed by Minwoo Kim
Client: DKCOS - Seoulful
Project type: Full-time
Designer
Website Design
Planning / Research / Concept Buliding / Sketch (Wireframe) / UI & Graphic Design
In 2020, DKCOS launched an online retail store seoulful.com to secure stable vendors of their brands Soo'AE, LOCK color, Unicorn Glow, Hip Chic, and expand the business into a distribution industry that sells lifestyle products and cosmetics. In February 2021, I have planned the website with Director Hyemin and Web Developer Jongho. As a creative designer, I was responsible for the overall design, including the user interface(UI) and graphic elements design of the store website.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/f0ec5d73-722d-4f89-b783-18237e1b5516_rw_3840.jpg?h=e2b9da06f1dcb2dc7206fcb7e2f68d4d)
I have designed a website that products can stand out to properly the purpose of the retail store website. To minimize the website's own identity and create a simple mood, I mainly used sans serif fonts and monotone colors.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/2695a3d2-2128-4e87-8762-9585f25e8a64_rw_3840.jpg?h=6ce2999d7b9efc20a7fab6f009257440)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/254454d7-642b-4ae9-b2ad-66471f555634_rw_3840.jpg?h=d4caa463213ad5bc109d953f668ea34b)
Analysis of customer's website visiting method showed that the number of website access on mobile devices was higher than using computers. As a result, the website layout was designed based on the responsive web to shop smoothly on mobile devices.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/050df73f-7483-4a51-ba51-003ad2aaca2e_rw_3840.jpg?h=751239e9a7ef6979d1c08019502855b8)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/c73598bf-1994-4040-b8be-b850df145c2c_rw_3840.jpg?h=78081d48206b1de8520c763e053b9feb)
Website navigation menu was categorized by keywords that can encompass a wide range of products for customers to find products they want quickly.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/0abf498f-7f02-492d-a297-c98d79dc252f_rw_3840.jpg?h=93f1cc3d4f716cc7400c1f4c965ab25a)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/e72d7570-e9d8-4e01-b9df-47447c89ccda_rw_3840.jpg?h=05116d654ed875cfa16f2ede011a9151)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/23b3e8ef-7a64-44dc-8b72-b4cb457b37ef_rw_3840.jpg?h=e0810ee4da296264442a7728fe2373a1)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3ff817e0-3e8d-48a1-af7e-658cd2797671/c023703b-baa1-4c47-8881-58bb6969bddc_rw_3840.jpg?h=1828bef29f3ba4cc062fe99d3aaad16a)
Copyright ⓒ. 2021 DKCOS & Seoulful with Minwoo Kim. All rights Reserved.